Here are some top reasons why your small or start-up business can benefit from using an SMS Server.
Recently, the online marketing industry has been characterized by a constant evolution in terms of strategy and practice, an element that is particularly true within the bulk short message service (SMS) marketing niche. Over the years, SMS marketing has continued to be a powerful and fundamental marketing tool that has a profound positive impact on brand awareness campaigns as well as lead generations. As a promoting strategy, however, using SMS’s as an effective business marketing strategy can only be achieved through using an SMS server that efficiently enables one to send bulk SMSs easily.
Top 4 Benefits that Small or Start-Up Businesses Gain from using an SMS Server
-Provides an Easy, Efficient, and Direct means of Communication via Mobile Devices
It is well known that SMS offers individuals across the globe with a means through which they can immediately and directly engage with each other. According to a Loyalty 360 study conducted on the effectiveness of SMS marketing strategies provided by an SMS server or service provider, a noted twenty-eight (28) percent of online shoppers within the United States subscribed to product or store SMS’s as means through which they could stay informed on issues related to service or product brand updates.
Compounded by the advancements made in mobile technology, SMS marketing as a promotion strategy to gain direct communication with prospective clientele, has evolved to become the most flexible and efficient marketing channel through which consumers can obtain information over their mobile devices.
-Provides a Cost-Effective means to reach a Targeted Audience
Compared to other traditional marketing channels such as radio, television, and direct mail, SMS marketing operates at a very low economic rate. As such, business owners can inexpensively reach a large volume of prospective as well as targeted consumers, a viewpoint that start-up businesses on a budget can greatly benefit.
Furthermore, SMS continues to be the most preferred method of receiving information. Thus, start-up business owners who opt to use SMS as a promotion strategy can benefit from the fact that SMS marketing does not require great monetary investments related to new software and technology.
-Provide Increased Product/Company Brand Awareness
Another commonly held misconception within the marketing industry is that social media marketing strategies are currently the best at attaining awareness among any prospective clientele. However, this notion undermines the most vital element in any marketing strategy, namely, conversion. Although social media platforms provide great channels for strengthening client-business relationships on a more personal level, converting prospective clients into actual consumers has been noted to be extremely effective when SMS marketing is utilized. According to a study conducted by Custora, SMS marketing leads to the most cases of customer acquisition and thus, an SMS server provides the best means of quickly performing brand awareness whilst strengthening client-business relationships.
-SMS Marketing is Measurable
It is well-renowned that SMS marketing is not characterized by guesswork. By using SMS server marketing software, business owners can easily track the individuals who opened the sent SMS, which links included in the text were clicked on, and the exact number of people that opted to unsubscribe from the SMS service. Therefore, using an SMS server during marketing benefits business-owners by enabling them to easily assess the performance and effectiveness of their product or service campaigns. This further provides them (business-owners) with the opportunity to make any necessary adjustments to the SMS in order to improve its effectiveness as a promotion strategy.